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Gomocha | Customer Relation Management (CRM) Portal Redesign
Project Goals
Web-based design project to modernize an outdated user interface, transforming it into a contemporary, user-friendly experience. Focused on enhancing data visualization and analytics screens, I implemented intuitive layouts and streamlined interactions, improving both the visual appeal and overall usability of the platform.
Role
Lead Designer, UX Researcher
Problem & Impact
Gomocha’s high bounce rates caused by design inconsistencies signified a confusing navigation system, a puzzle I was determined to solve. In addition, limitations in the interface functionalities were reducing user satisfaction rates.
Redesigns resulted in a notable 85% increase in user satisfaction for existing users, evidenced by improved user engagement metrics and positive user feedback. As well as a 70% reduction in design inconsistencies due to the implementation of a comprehensive design system.
Case Study (View Only)
Date
2022 - 2024
Software Tools
Figma
Helio (User Testing)
ProtoPie
Platform
Web Application
